Manage camera gear, sound equipment and other items that are involved in media productions in one centralized, always up-to-date system.
Key features:
The camera was on the sticks and we were losing the light. The second battery plate was not in the case. It had been on the list. It had been in my hand. Somewhere between that wrap and this one it had joined another production. I had signed nothing. Neither had anybody else.
Nobody loses a camera body. It is the small things that go. Four ways that happens. And what actually changes them.
Gear leaves as a package — body, lenses, batteries, plates, cables, the lot, in six cases on a cart. But it comes back as forty separate things, and it is the separate things that need servicing, get damaged and go missing individually. A system that only understands packages loses the detail; one that only understands items makes every booking a forty-line chore. What actually fixes it: letting the package be a single bookable thing that is still forty tracked items underneath.
Wrap is the worst possible moment to do inventory: it is late, everyone is tired, the truck is double-parked and the person unloading is not the person who packed. So the cases get shoved back on the shelf and the shortfall is discovered a week later, by someone else, on a different job. What actually fixes it: making the return itself the count — tick off what physically came back, and let the system keep asking about the rest.
Two productions want the same camera, and both are sure they asked first. The overlap was created weeks ago in somebody’s calendar, a spreadsheet tab and a WhatsApp message, and it surfaces on the prep morning when one of them is already trucking. By then the fix costs a cross-hire. What actually fixes it: one shared diary that refuses the second booking at the moment it is made, rather than reporting the collision later.
Crew is freelance. The sound recordist on this job has never been in your store before and will not be again, the second AC is a day player, and both are walking out with things worth more than a car. Locking the store is not an option — the shoot has to move. What actually fixes it: a hand-over that takes fifteen seconds and leaves a name on the record either way.
Itefy tracks what you own, where it is, who has it and what state it is in. It does not hold day rates, produce quotes or raise invoices, and it has no concept of a production as a billable job — you can name a booking after the shoot and search for it, but you will not get a per-production cost report out of the other end. If you rent gear to third parties for money, you want a rental system for the commercial side; Itefy is the layer underneath that knows where the lens actually is.
One registry, used from a phone in the store and from a browser wherever the schedule gets argued about.
Keep all your valuable cameras, sound equipment, laptops, vehicles and more in one, central database.
Get the most out of your equipment without double bookings.
While reservations is for planned usage, checkouts tracks the actual utilization of your equipment.
Save time and avoid picking the wrong equipment - Label equipment with self-printed Itefy QR labels.
Reduce downtime by scheduling maintenance of each equipment item. Keep a full track record of all performed maintenance.
Get to know the overall status of your equipment in a glimpse.
Take full advantage of a central, always available equipment management system like Itefy - Give you team access to self-service and distributed responsibility.
Use our mobile app Itefy GO to create reservations, checkouts and more on the go.
Learn moreShare the equipment management by delegating responsibility to multiple people.
Keep track of events such as purchases, license renewals, maintenance etc.
Learn moreWhen equipment breaks, Itefy's issue management module helps to efficiently resolve it.
Learn morePlan and schedule usage, maintenance or whatever needs to be scheduled for your assets.
Learn moreCore features
Everything in Basic, plus
Everything in Startup, plus
Everything in Business, plus
Try every feature free for 14 days. No credit card, no obligations.