Itefy Blog

Itefy reservations and return dates can now appear in Google Calendar, Outlook and Apple Calendar. Subscribe once for the weeks ahead, or add a single booking in a click when it is happening today. Here is how both work, and the one thing worth knowing before you rely on it.

Every business runs on four operating systems: money, people, customers and things. Three of them get proper tools within a couple of years, because something outside the business forces the issue. The fourth one has no forcing function, so it stays in somebody's head. Here is how to build it, in a week, starting with a list.

Every few weeks somebody asks the internet what to use for keeping track of shared equipment. We read the answers — 55 buying threads and 2,151 comments spanning nine years — and counted what people are actually told. The most recommended answer is not software.

The Itefy Go mobile app has been rebuilt from scratch. Same account, same data, same sign-in — but scanning is one tap from anywhere, the home screen tells you what needs attention, you can register equipment from your phone, and checking things in can put them back where they belong.

Almost every equipment management tool has a checkmark next to "kits". We read the published documentation for ten of them, and the mechanics behind that checkmark differ so much that they are not the same feature at all.

Every equipment system works beautifully at twenty items. The ones that survive four hundred are the ones where moving, labelling, editing and handing out gear is a single operation instead of four hundred of them. Seven ordinary jobs, done both ways.

Follow a mid-sized AV production company through five very ordinary problems — vanishing gear, surprise repair bills, double bookings, idle capital and a Monday-morning meeting nobody was prepared for — and see which report answers each one.

The biggest locations update in Itefy's history is live. Nest locations up to five levels deep, classify them as sites, buildings, rooms, storage, vehicles or containers — and track mobile locations that carry your equipment around, with a full movement history.

The Reports page just took its biggest leap yet. Filter any report down to the equipment you care about, see trends against the previous period, measure costs, downtime and inventory movement with three new report types — and have any report delivered to your inbox on a schedule.

We've spent the last year rebuilding Itefy from the ground up — a completely redesigned web app, a built-in contact register, powerful reports, a REST API, and one single address for all of it.

Construction loses tools in the gap between the container and the crew — not to theft rings, but to untracked hand-overs. What a checkout system has to survive on a live site, and how to roll one out without a mutiny.

Film, journalism, music and science departments all run the same operation — a room of expensive equipment lent to a rotating population of students — usually on a budget that rules out enterprise checkout platforms. Here's the lean version that still works.